Why look for certified options?

Certificates, also known as eco-labels, guide both the tourism industry in creating more sustainable businesses, and us travelers in making more sustainable choices. Hence, why we included them on our platform – to enable your journey towards more sustainable travel choices.


How do we know if a certification is reliable?

It’s a jungle out there. Identifying which certifications to trust and also what they each stand for can be a very exhausting task.

The Global Sustainable Tourism Council (GSTC), which was established by the United Nations Environment Program (UNEP), and the United Nations World Tourism Organization (UNWTO) has launched a set of minimum standards, called the GSTC Criteria, for sustainable tourism for businesses, governments and destinations.

The individual certification companies can apply to be accredited or recommended by GSTC, to indicate these minimum standards are followed.

TripDoodler is also a member of the GSTC.

We integrate only certifications that have this accreditation or recommendation, Green Key being the first.


Who is Green Key?

 Our first certification integration partner is Green Key.

With 20 years experience and over 2400 establishments across 8 categories, Green Key is one of the oldest and largest certifications in tourism in Europe.

GreenKey certifications are issued by the non-profit Foundation of Environmental Education (FEE), which is a certification focused on the environmental pillar of GSTC. They are a leading ecolabel that is GSTC recognized, dialog-based, transparent and fulfils regular audits and third-party verifications.

Look for the Green Key logo when you plan and build your itinerary in TripDoodler.

Click the logo to find our more about GreenKey!

A bit more about GSTC

GSTC was created to create one sustainable standard within tourism. This is called the GSTC Criteria, which has two sets: a Destination Criteria for policymakers and destination managers; and an Industry Criteria for hotels and tour operators. The aim is to develop a common language about sustainability in tourism.

The Criteria is designed according to the pillars of sustainability identified by GSTC:

        1. Sustainable management
        2. Socioeconomic impacts
        3. Cultural impacts
        4. Environmental impacts

Since destinations have their own culture, environment, and laws, the Criteria are designed to be adapted to the local conditions and are supplemented by additional Criteria for the specific locations. This ensures that they are adaptable to different destinations and do not harm them in any way.

The GSTC Criteria form the foundation for the Accreditation for Certification Bodies (eg. Green Key) that then vertify the individual hotels/accommodations, tour operators/transport providers, and destinations as having sustainable policies and practices in place.

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