Sustainability Parameters

When dealing with sustainability, integrity is key.

The list of potential parameters linked to sustainability is in theory endless. Therefore, choices need to be made.

We are building our crowd-sourced solution by encouraging everyone to participate in identifying these parameters. For this reason, we are trying to invite people in by limiting the number of parameters we ask people to identify. So, we ask them to begin by identifying 5 to 7 core sustainable parameters.

Balancing the core parameters

Too many complex and undefinable parameters would lead to zero ratings.

Too few or too irrelevant parameters would lead to minimal impact.

We counter this by presenting a limited number of core parameters 

+ For the sustainability fans and impact nerds we have a list of additional parameters, which they are more than welcome to identify as well.

How we chose Core Parameters?

We have analyzed our original shortlist of 40+ parameters on four dimensions; Impact, Visibility, Interest, and Baseline.

None of the core parameters score perfectly in all dimensions. We have weighed them and decided on a combination that jointly scores high on all four dimensions.

The 4 dimensions of the core parameters

We have worked with sustainability consultants to assess the impact of each parameter. The impact is based on environmental, social, and economic-cultural aspects.

Parameters based on behind-the-scenes activities such as supply chains, labor conditions, etc. are important. However, they are often not visible to guests and therefore not viable as parameters for crowd-sourced sustainability. Thankfully, there are many other organizations and informational sources that collect this kind of data. In the future, we are looking to source as much data as possible from partner organizations.

Some aspects of sustainability have a high consumer interest. Perhaps because the perceived impact is great or perhaps because such practices have media attention. A good example is single-use plastics at restaurants, the impact from a pure environmental perspective is relatively low. However, consumers have an active interest in no single use-plastic and it is a parameter that is easy to identify. We are welcoming people to participate and drive change by engaging with them. So, it is important that we consider their interests. 

How widely are the parameters implemented? If very few businesses have implemented the sustainability practices in question, then the parameter becomes less relevant as a core parameter because users will not be able to find it or base decisions on it. On the other hand, if almost all businesses have implemented the parameter, then it also becomes close to irrelevant, as it doesn’t provide any impact above average.

Home
  • Reuse of towels and sheets is actively promoted
    (Read more)
  • Recycle bins are available 
    (Read more)
  • I can turn off heating and cooling (Read more)
  • Initiatives to reduce food waste are implemented (doggy bags, food collection, etc.) (Read more)
  • They actively promote activities and places in the local community
    (Read more)
  • Ethical tourism initiatives are actively promoted (Read more)
  • There is clear signage of sustainability certifications 
    (Read more)
Hamburger Menu
  • Organic ingredients are clearly indicated on the menu (Read more)
  • No beef options are actively promoted on the menu (Read more)
  • Initiatives to reduce food waste are implemented (doggy bags, food collection, etc.) (Read more)
  • Local dishes are offered on the menu (Read more)
  • They actively promote activities and places in the local community 
    (Read more)
  • There is clear signage of sustainability certifications 
    (Read more)
Sustainability Leaf
  • This is a second-hand shop
    (Read more)
  • The shop actively promotes the reuse of shopping bags (Read more)
  • Locally produced products are sold in the shop (Read more)
  • They actively promote activities and places in the local community 
    (Read more)
  • There is clear signage of sustainability certifications 
    (Read more)

How we keep pushing the baseline for sustainability!

The core parameters are not fixed forever. We are evaluating the parameters on a yearly basis. As we collect data, we are getting additional insights into the levels of sustainability practices of the businesses on our platform. Our ambition is to keep raising the bar, by establishing new baselines for the sustainability parameters. It does not make sense to continue with a core parameter that is implemented in 99% of all businesses. In this case, we would replace that parameter with another, more ambitious one.

To put it shortly: Impact achieved, what’s next?

Curious to see how it works?