Instead of fearing greenwashing...

Instead of fearing greenwashing, we should celebrate it 🎉

There’s a first for everything, and this February, our Founder Josephine had her first contribution in Børsen (equivalent to Financial Times) to debate on sustainability. 💪

Here’s three key take aways for you 🚀

🗨️ “Right now, I find that several players in the sector find it difficult to talk about the sustainability initiatives they are working on. The fear of being criticized for greenwashing is holding them back. Of course, we should not celebrate greenwashing. Of course, it has to be truthful, and of course, regulatory requirements have to be met, but it is in relation to consumers that there are stumbling blocks.”

🗨️ “As many as 50% of companies do not communicate their sustainability initiatives. But this strategy is unsustainable, as 67% of Danes want more information.”

🗨️ “Let's not let the perfect get in the way of the good. Sustainability is not about finishing. It's a journey we've only just begun.”

You can find the full article here and as it is in Danish 🇩🇰, we have translated it into English.

Join the conversation on LinkedIn. 🎙️

Until next time,

The TripDoodler Team

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