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Sustainability is too important and too urgent to leave it only for the experts.
TripDoodlers traveler sustainability rating consists of objective parameters, each representing a sustainability action.
Travelers mark what they experience through simple Yes/No/I don't know questions. Implementing the rating for your quests enables you to communicate your sustainability actions and build trust with new customers through the voice of your current customers.
We have analyzed multiple parameters for sustainability focusing around environmental, social-cultural & local economic sustainability. We then filtered them all through 4 dimentions: Impact, Visibility, Interest, and expected EU Implementation Baseline.
No parameter score perfectly in all dimensions. We have weighed them and decided on a combination that jointly scores high on all four dimensions.
We have worked with sustainability consultants to assess the impact of each parameter. The impact is based on environmental, socio-cultural and economic factors.
Parameters based on behind-the-scenes activities such as supply chains, labor conditions, etc. are important. However, they are often not visible to guests and therefore not viable as parameters for crowd-sourced sustainability. Thankfully, there are many other organizations and informational sources that collect this kind of data.
In the future, we are looking to source as much data as possible from partner organizations.
Some aspects of sustainability have a high consumer interest. Perhaps because the perceived impact is great or perhaps because such practices have media attention. A good example is single-use plastics at restaurants, the impact from a pure environmental perspective is relatively low. However, consumers have an active interest in no single use-plastic and it is a parameter that is easy to identify.
We are welcoming people to participate and drive change by engaging with them. So, it is important that we consider their interests.
If very few businesses have implemented the sustainability practices in question, then the parameter becomes less relevant as a core parameter because users will not be able to find it or base decisions on it.
On the other hand, if almost all businesses have implemented the parameter, then it also becomes close to irrelevant, as it doesn’t provide any impact above average.
Sustainability encompasses a huge number of practices and people place importance differently. Since nothing or no one is 100% sustainable or follow every practice, they will choose the practices that speak to them the most. And that’s alright!
At TripDoodler we are aware of this, and we have placed equal emphasis on all pillars of sustainability. This means everyone can find information about the sustainable practices they deem most important!
We categorize businesses according to what you can do there. Currently, there are 3 types of business you can rate at TripDoodler:
Accommodation
Places to Eat and Drink
Shops
Other - the category for all other types of businesses
The parameters you can identify in each type are different since we have taken care to fit the parameters to the business type. In the future, we will develop our parameters to include new type of businesses.
The core parameters are not fixed forever. We are evaluate the parameters on a yearly basis. As we collect data, we get additional insights into the levels of sustainability practices of the businesses on our platform.
Our ambition is to keep raising the bar, by establishing new baselines for the sustainability parameters. It does not make sense to continue with a core parameter that is implemented in 99% of all businesses. In this case, we would replace that parameter with another, more ambitious one.
To put it shortly: Impact achieved, what’s next?
Too many complex and undefinable parameters would lead to zero acknowledgements through ratings. Too few or too irrelevant parameters would lead to minimal impact.
We counter this by presenting a limited number of core parameters + for the sustainability fans and impact nerds we have a list of additional parameters, which they are more than welcome to identify as well.
Bio
As an avid traveler, I always look for the more sustainable option. Often super hard to find, I aim to inspire, share and learn. I am currently writing a Ph.D. in Sustainable Tourism & Tech too. 😎
Travelers
As conscious travelers, we aim to leave destinations better than we found them. Read on to learn the 17 SDGs that can help do just that.
Travelers
We have created the world's first sustainability user rating - making it easy for you to find and share more sustainable travel experiences. 🌎
Industry
TripDoodler presents an alternative to formal sustainability reporting when communicating our sustainability efforts.
Industry
Imagine there would be a tool giving you a hand with ways to help the environment. In this article we will familiarize you with crowdsourced sustainability and how it can inspire you to participate with ease of use!
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