ESG Reporting is not where you start

‍As tourism establishments, we understand the importance of sustainability and the need to communicate our efforts to our valued customers.

And while ESG reporting has become a prominent aspect of documenting our sustainability efforts, it is vital to recognize that it is not the starting point. Let's delve into the journey of sustainability communication and discover why it goes beyond ESG reporting.

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Sustainability communication starts long before certifications & ESG reportings.

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ESG reporting serves as a significant milestone, documenting the impact we provide as tourism establishments. However, it is essential to acknowledge the smaller steps we took along the way. These conscious actions have shaped our sustainability practices and laid the foundation for our achievements. Even larger companies have started sharing their learnings and experiences, inspiring others on this transformative path.

But here's the catch—communicating ESG through raw data alone won't resonate with our customers, that is, mere data mapping falls short in engaging our visitors. We must strive to translate complex data into easily understandable and recognisable information. By bringing our sustainability journey to life through meaningful narratives, we create a connection beyond numbers and metrics. Our customers relate to our story, not just our data.

Communication through user ratings is where you start, which not only aids in mapping your daily efforts toward your sustainability goals, but also involves visitors to make sustainability both actionable and transparent!

Our sustainability communication should go beyond our regular customers - it should be searchable and accessible to everyone. Imagine every traveler, every conscious consumer searching for sustainable options and seeking businesses that align with their values. Making sustainability information transparent, comparable, and readily available is the key. When we enable easy access, searchability, and actionability, we empower travelers to make informed choices and contribute to a sustainable future.

Transparency, especially, plays a pivotal role in our sustainability storytelling. By weaving transparency into a captivating narrative, we bridge the gap between our sustainability efforts and our customers' understanding. It fosters trust and strengthens our connection with visitors, by transforming our sustainability journey into a story that customers can relate to and support.

Continual monitoring and evaluation of our sustainability efforts are essential. It ensures that our customers witness and appreciate our ongoing commitment. By showcasing our dedication to improvement, we inspire confidence and loyalty among our visitors.

By showcasing the smaller steps, celebrating the milestones, and weaving our sustainability narrative into a tapestry of transparency and connection, we inspire others to join our cause. This is not just about ESG reporting—it's about the collective impact we make, the transformative experiences we offer, and the sustainable future we build, one conscious step at a time.

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